A Healthtech’s Journey of Finding Product-Market Fit | Ekincare

Big data is everywhere, and smart entrepreneurs are already gathering all kinds of meaningful information about consumers to make their ventures more successful.

Today’s story is about how individual health data improves employee productivity and reduce healthcare spending.

Kiran Kalakuntla spent almost a decade in the US as a product manager with large telecom companies. He then came back to India with the itch to do something of his own, and identified healthcare as the area to build in.

This is where the journey of Ekincare begins.

In India, corporations spend over $7 billion on employee health and wellbeing in silos each year!

By collecting and analyzing health-related data for a large group of individuals, Ekincare helps optimize an organization’s healthcare spending.

Using AI and an employee's medical history to identify patterns, the startup helps an individual in taking preventative measures.

Today this startup serves over 500 MNCs and Indian companies!

Kiran shares the challenges of finding the right business model, of raising funds, and the insights he got along the way about how to solve healthcare challenges for India.

Other Ways to Listen:

Apple Podcast | Amazon Music | Google Podcast

Some of the things he shared:-

• Coming up with the name ‘Ekincare’

• The relativity model of healthcare

• Competitive differentiation- data-centric approach

• Target market

• Strategy for blitzscaling

Additional readings:-

1. How the hospitalisation of ex-AT&T exec’s father led him to revolutionising corporate healthcare in India

2. Standardising health records with AI, deep learning

3. Ekincare: A data-driven approach  to employee wellness

4. Five in 10 employees have faced depression, emotional or anxiety-related symptoms: ekincare

5. Hyderabad Startup ekincare selected by Google for Startups Accelerator

Before you go……the analytics only tell me so much, I want to hear what you feel and think about the conversations.

Mail me at ad@thepodium.in with your comments & feedback or if you just want to hear my comments on your startup idea - I love getting your emails!

Until the next founder's thesis📕,

Your host, AD