Accelerating growth for SaaS startups | Rocketlane

A B2B product’s success can depend on the onboarding process, which is often chaotic and cluttered with silos.

Rocketlane is a purpose-built customer onboarding platform that eliminates the very many hiccups of customer onboarding by offering a collaborative, transparent and consistent workspace to startups.

This VC-backed startup has gained traction in the multi-billion dollar US SaaS market.

An IIM-B alumnus, Srikrishnan Ganesan has previously worked in product management roles at Verizon and Rediff. He attributes the birth of Rocketlane to his stint at Freshworks, where he gained clarity regarding the issues of customer onboarding.

Srikrishnan spills the beans on what goes into making an exemplary customer onboarding. One of the most impressive journeys you will ever find in a founder, this episode is a masterclass in building and scaling up a SaaS business.

Other Ways to Listen:

Apple Podcast | Amazon Music | Google Podcast

Additional readings:-

1.Why these ex-Freshworks execs decide to start a unified workspace for brand customers

2.SaaS Startup Rocketlane Says Onboarding Critical for B2B Growth

3.One Size Fits None: The Importance Of Adaptive Onboarding

4.How Rocketlane Promises To Revolutionise SaaS Onboarding

5.Rocketlane: Powering business projects

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Mail me at ad@thepodium.in with your comments & feedback or if you just want to hear my comments on your startup idea - I love getting your emails!

Until the next founder's thesis📕,

Your host, AD