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Building a unicorn with Bharat values | CarDekho
In the startup world, people talk about the Netflix Culture Manifesto, a document that outlines Netflix's core values and is widely admired by Silicon Valley founders as a model for shaping company culture.
In a similar vein, entrepreneurs building in India should take notes from our successful Indian companies to establish company culture and values.
In this very special episode of the Founder Thesis Podcast, I spoke with Amit Jain, the mastermind behind CarDekho and a beloved Shark on Shark Tank India.
Founded in 2008 by brothers Amit and Anurag, CarDekho is India's leading auto platform for buying and selling cars, achieving Unicorn status in 2021.
CarDekho is a uniquely Indian success story - it was born in a small town, and it lives and breathes the small-town family values of Bharat, and that is what makes it such a special company.
Amit Jain is the ‘White Tiger’ of the Indian business world, a rare gem leading CarDekho to its roaring success. He’s a truly unique founder building a tech empire with Indian heartland values.
In our conversation, Amit shares deeply personal stories, invaluable insights from scaling the gigantic yet nimble tech startup, and some essential principles for aspiring founders.
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In an earlier episode of the Founder Thesis podcast, I chatted with Amit’s brother and co-founder Anurag Jain.
In that conversation, he recalled a pivotal moment that prompted him to leave his prosperous software job, return to Jaipur, and co-found GirnarSoft in 2007 with Amit. Inspired by their visit to an international AutoExpo, the brothers shifted gears and founded CarDekho. This is the prequel to the story of CarDekho.
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Until the next founder's thesis📕,
Your host, AD