Building India's answer to Ogilvy | Zoo Media

If you search the top 10 advertising agencies in India, you'll find that they're all subsidiaries of international companies. There isn't a single agency on the list that is entirely owned by Indians.

This episode delves deep into the business of building and scaling marketing companies.

While still in college, Pratik Gupta and his friends started doing marketing projects for companies which led to the formation of FoxyMoron - which is among India’s leading creative and performance marketing agencies.

Pratik shares his decade and half long journey of building a marketing agency from scratch and how they are now on track to build a global ad agency network from India.

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Additional readings:-

1.Digital Marketing Mavericks: Zoo Media's big bet on hyper-specialisation

2.Zoo Media partners with independent agency collective - Dawn to launch global office in New York

3.The Zoo Media Network bags creative and branded content mandate for Kingfisher Premium and Ultra

Before you go……the analytics only tell me so much, I want to hear what you feel and think about the conversations.

Mail me at ad@thepodium.in with your comments & feedback or if you just want to hear my comments on your startup idea - I love getting your emails!

Until the next founder's thesis📕,

Your host, AD