Discover more from The Founder Thesis Podcast | Learn from disruptive founders
Building the comfort wear brand for men | XYXX Apparels
Innerwear is no longer andar ki baat, it’s comfort ki baat!
This is apparent from the fact that D2C brands selling innerwear are attracting amazing investor interest and customer love.
XYXX is among the most well-funded innerwear startups, having raised more than 30 million dollars to date from a whole host of amazing investors.
Yogesh talks about the market opportunity in the innerwear space, his journey of building XYXX, and the long-term vision he is chasing.
Other Ways to Listen:
Some of the things he shared:-
Fallacy of building consumer brands
Theory of naming XYXX
Customer acquisition strategy
Learnings as a founder
Before you go……the analytics only tell me so much, I want to hear what you feel and think about the conversations.
Mail me at firstname.lastname@example.org with your comments & feedback or if you just want to hear my comments on your startup idea - I love getting your emails!
Until the next founder's thesis📕,
Your host, AD