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Building the e-commerce platform for factories | Bijnis
This episode is a masterclass on how ‘dhandha’ happens and how to build your company with a focus on what really matters.
Siddharth Vij's destiny was written in the stars: his dad ran a shoe manufacturing plant in Agra and he was studying in Delhi. So, what did he do?
He started experimenting with ways to solve his dad's business woes. Little did he know, this would turn into a lifelong project!
Bijnis creates a digital transaction layer between manufacturers and retailers selling footwear, fashion and accessories. They describe themselves as an “operating system for factories.”
Siddharth talks about finding product market fit, raising funds without having an IIT or IIM pedigree, and how they continue to scale Bijnis profitably despite facing competition from extremely well-funded competitors like Udaan and Ajio B2B.
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Until the next founder's thesis📕,
Your host, AD