Building Yum! Brands for India | Ghost Kitchens
Building Yum! Brands for India | Ghost Kitchens
This episode explores the hottest trend in hospitality- ghost kitchens.
After successfully scaling and exiting two F&B startups, Karan Tanna launched Ghost Kitchens. An automobile engineer with experience at General Motors and McKinsey & Company, he was always drawn to the restaurant business, inspired by childhood memories of his parents running a small restaurant.
In this episode, he shares his entrepreneurial journey and the multiple brands Ghost Kitchens is introducing to the market. He also discusses the franchising model, insights from the fulfilment partner program, acquiring a technology company, collaborating with celebrities for brand launches, and global examples of scaled celebrity-led restaurants.
Additionally, he offers advice for aspiring restaurateurs and reveals how he bounced back after being forced to shut down his kitchens during COVID.
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Check out the full conversation on YouTube(Audio only)
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