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Gamifying savings for Gen Z | Fello
Starting early and saving regularly is the key to financial success. Someone who starts saving at 20 will be miles ahead of someone who starts saving at 35.
But the problem is how do you get a 20-year-old to save? This is where the innovative fintech startup Fello comes in.
Young folks love gaming.
Fello asks the question - what if you disguised a savings app as a real money gaming app - giving all the thrills of gaming but also giving the long-term benefits of saving money?
The founders recognised that rewarding consumers has always been a part of the banking industry, such as banks issuing coupons when clients spend a particular amount.
Fello took this a step further by adding a gaming layer to their investment and saving platform.
Manish talks about his unique thesis behind Fello and the zero-to-one journey of building a fintech product.
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