Healthy habits, one strand at a time | Traya

How do you help people build a habit?

This is a simple problem statement, but if you can find the answer to it then it has profound implications.

Saloni Anand & Altaf Saiyed are on a mission to answer this question through their startup Traya.

Traya helps people reverse hair loss through a combination of Western medicine, ayurveda and healthy habits. And this is just the start. If you can influence habit building then there are unlimited problems that you can solve.

This Mumbai-based brand doesn't settle for quick fixes; they dive deep into the “root” causes of hair problems.

By leveraging the prowess of data and AI, they provide a comprehensive solution to meet consumer needs.

In our conversation, founder duo Saloni and Altaf spill the beans on building Traya, using cohort marketing to innovate, navigating investor relations, fundraising tactics, and the art of cultivating a winning culture in a startup.

Other Ways to Listen:

Apple Podcast | Amazon Music | Google Podcast

Watch the full conversation on YouTube

Additional readings:-

1.Meet husband, wife who built healthcare company after facing personal health issues

2.Changing The Conversation Around Hair Loss: Saloni Anand Talks About Building Her Brand Traya

3.How Traya is Transforming Hair Health with a Holistic Approach

4.‘My Husband’s Hairfall Inspired These Hair Solutions’: Engineer’s Biz Finds 2.5 Lakh Customers

5.The Business Of Reversing Hair Loss; How Traya Is Fitting Into The Wellness Landscape

Before you go……the analytics only tell me so much, I want to hear what you feel and think about the conversations.

Mail me at ad@thepodium.in with your comments & feedback or if you just want to hear my comments on your startup idea - I love getting your emails!

Until the next founder's thesis📕,

Your host, AD