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Helping marketers peek inside consumer minds | Entropik
Guessing is so last season! Now one can read between the lines and decode consumers’ emotional states!
Know how a polygraph machine is used during interrogation to judge the truth of the suspect?
Imagine if a marketeer could use a polygraph test to judge the response of his audience for crafting their advertisement or product!
Entropik is a company that makes this possible - without needing an actual physical device.
Ranjan loves solving hard problems, and Entropik is solving a truly hard problem of how to read the mind of a consumer. They have built an AI-powered platform that helps companies to decode the emotional state of consumers by using neuroscience and machine learning.
Entropik’s most recent fundraising of 25 million dollars proves the amazing business that Ranjan has built.
He talks about building this deep-tech product and scaling it globally!
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Until the next founder's thesis📕,
Your host, AD