Helping retailers scale customer loyalty | Capillary Technologies
Helping retailers scale customer loyalty | Capillary Technologies
It’s a rare opportunity to speak to a founder who has spent a decade and a half building his startup and taking it almost to the IPO stage.
Aneesh Reddy is one such rare founder that I had the pleasure of interviewing.
Aneesh worked for a couple of years after graduating from IIT Kharagpur and then quit his job to start up.
Despite being naive and clueless about how to build a business, they managed to bootstrap Capillary Technologies and even managed to raise funds for it a couple of years after starting up.
And while you may think that this is the happily ever after stage, the roller coaster journey is only starting.
From making mistakes due to too much fundraising to the near-death experience of the pandemic, Aneesh has many war stories to share.
Capillary Technologies, founded in 2008, cleverly combined the surging mobile and budding retail industries in India.
Recognizing retailers' desire to re-engage old customers rather than attract new ones, they ditched traditional loyalty cards and harnessed the power of mobile phones.
By offering a cost-effective cloud-based solution, charging on a per-store-per-month basis, Capillary revolutionized customer engagement for retailers.
In a two-part conversation, Aneesh speaks about building and scaling Capillary Technologies.
Other Ways to Listen:
Apple Podcast | Amazon Music | Google Podcast
Other Ways to Listen:
Apple Podcast | Amazon Music | Google Podcast
Additional readings:-
1.What Aneesh Reddy is getting right about Capillary Technologies' push in the US
2.How customer engagement company capillary rejigged business to prepare for IPO
3.The amazing success story of an Indian garage start-up
Before you go……the analytics only tell me so much, I want to hear what you feel and think about the conversations.
Mail me at ad@thepodium.in with your comments & feedback or if you just want to hear my comments on your startup idea - I love getting your emails!
Until the next founder's thesis📕,
Your host, AD