How Shankar Prasad built a 'good' 400cr skin care brand (Plum Goodness)
How Shankar Prasad built a 'good' 400cr skin care brand (Plum Goodness)
Shankar Prasad spent a decade in building Plum Goodness to take it to a 400cr ARR.
In this decade, the first five years were the learning and development years when he bootstrapped it, and the next 5 years were the growth years when he raised tons of capital and hyperscaled it.
A chemical engineer, Shankar worked in the private equity and beauty industry earlier. He was so driven with the need to provide a product with clean and good ingredients that he started Plum Goodness, a new-age, values driven D2C beauty products company with 15 products on offer.
In a start-up world, where everyone was raising funds and making news, Shankar stayed true to his values of being frugal, bootstrapping and only raising funds when required.
Shankar and team have scaled the brand’s customer base both online and offline and has reached over 350 cities and towns with a Rs.400cr revenue.
His insights from this combination of bootstrapping and hyperscaling with capital are truly phenomenal!
Shankar talks about:
The frugality mindset that every founder must have
When to raise funds and how to use them
How to scale while remaining true to your basic brand ethos.
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Additional readings:-
One has to listen to the consumers: Shankar Prasad, Plum Goodness
Plum Goodness' Shankar Prasad's views on quick commerce beauty market and trends in the category
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Until the next founder's thesis📕,
Your host, AD