Making Personalized Marketing Sophisticated | Wigzo
Data , data everywhere but no customer engagement in sight!
A few years ago, when the e-commerce industry boomed, Umair Mohammed identified this problem and solved it with an automated email marketing tool that also helped to retain customers.
While some of the most known brands immediately partnered with his venture Wigzo, Umair realized that customer retention was not the only step to long term brand engagement. They pivoted and created a complete Customer Data Platform that helps D2C companies to acquire customers, convert sales, drive repeat orders and grow revenues. This led to a successful acquisition of Wigzo by Shiprocket.
In our conversation, Umair shared some interesting anecdotes and stories about how Wigzo was born, how it grew and finally became a part of Shiprocket. This episode is a masterclass in the evolution of the Mar-tech in India and how to identify and build from a problem
Other Ways to Listen:
Before you go……the analytics only tell me so much, I want to hear what you feel and think about the conversations.
Mail me at firstname.lastname@example.org with your comments & feedback or if you just want to hear my comments on your startup idea - I love getting your emails!
Until the next founder's thesis📕,
Your host, AD