Priyanka Salot reveals the science of D2C brand-building | The Sleep Company
Priyanka Salot reveals the science of D2C brand-building | The Sleep Company
It all started with the quest for a good night's sleep.
Priyanka Salot was a senior marketing leader at P&G when made the bold decision to leave her corporate role and start The Sleep Company.
The motivation stemmed from a personal struggle—sleepless nights after becoming a mother—which soon evolved into a mission to help India sleep better.
Over the next 2 years, she dedicated herself to researching and developing the finest mattress.
Leveraging her experience in building legacy brands at P&G, Priyanka led The Sleep Company to become a category leader, securing over $50 million in funding along the way.
In our conversation, she emphasized that a strong brand must uniquely address an important consumer problem, differentiating itself from other available solutions.
Priyanka also discussed what many new-age brands are getting wrong, the importance of listening to consumers when crafting marketing strategies and navigating the digital landscape to reach consumers. She also spoke about the smart strategic decisions that enabled The Sleep Company's rapid growth.
If you want to know how to build a legacy brand that stands the test of time, then listen to this episode!
Other Ways to Listen:
Watch the full episode on YouTube
Additional readings:-
1.Work, sleep, repeat: The Sleep Company & the right doze
2.The Sleep Company Reaches 500 Cr Annual Recurring Revenue Milestone
3.How The Sleep Company is disrupting the way people sleep and sit in India
4.The Sleep Company’s comfort quotient
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Mail me at ad@thepodium.in with your comments & feedback or if you just want to hear my comments on your startup idea - I love getting your emails!
Until the next founder's thesis📕,
Your host, AD