Productizing Ayurveda with global ambitions | The Ayurveda Company
This episode is about how one couple’s accidental encounter with Ayurveda birthed a thriving D2C Ayurveda empire in India!
Param Bhargava had tried everything to help his wife Shreedha Singh with her chronic skin issues when they accidentally discovered Ayurveda as a sustainable long-term solution to her condition.
This experience of discovering Ayurveda was so powerful that it led to the birth of D2C Ayurveda brands - Khadi Essentials and The Ayurveda Company.
From personal skin allergy woes, The Ayurveda Company emerged as India's first Ayurvedic start-up, securing seed funding from industry leaders.
It blends ancient wisdom with modern health practices, presenting Ayurveda not just as a remedy but as a holistic lifestyle choice.
In our conversation, Param talks about the journey of discovering product-market fit and taking the brand from zero to one, and then from one to hundred.
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