The global wearable leader from India | Noise

Do you know which country is the biggest market for smartwatches in the world?

If you guessed US or China then you are wrong. In Quarter three of 2022, India was the largest smartwatch market in the world!

This episode traces the journey of building India’s leading smartwatch brand, Noise.

India’s massive smartwatch market is the result of innovations done by brands like Noise. With 9 industry-first innovations in its portfolio, the brand creates truly made-for-India products that are a perfect mix of the right features and the right pricing.

The most amazing thing about Noise is that, unlike other large D2C startups in the consumer electronics space, Noise never raised funds from investors. 

Gaurav talks about the journey of starting Noise by selling smartphone covers on e-commerce websites, and the many ups and downs in their journey before reaching a stage where they are doing almost 2000 crore of annual revenue today.

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Some of the things he shared:-

• Bootstrapping to scale

• Competing with me-too products in your category

• Scaling D2C Sales channels

Additional readings:-

1. Indian wearable brand NOISE breaks into the top 5 of global smartwatch sellers

2. Here's how Amit and Gaurav Khatri are making the right 'Noise'

3. Noise tops smartwatch market in India for third year in a row: IDC

4. How Noise is Using Tech to Innovate its Product Offerings

5. Making Noise: From Mobile Covers to Building a Smartwatch Brand Worth Rs 373 Cr/Year

Before you go……the analytics only tell me so much, I want to hear what you feel and think about the conversations.

Mail me at ad@thepodium.in with your comments & feedback or if you just want to hear my comments on your startup idea - I love getting your emails!

Until the next founder's thesis📕,

Your host, AD