The investor who built a 250 cr skincare brand | Romita Mazumdar @ Foxtale

There are two ways in which founders discover the product they want to build.

Either they face a personal challenge that leads them to solve it by becoming a founder, or they decide to be a founder and then take a very analytical approach towards deciding what to build.

Romita Mazumdar is a perfect example of the second approach.

Romita is an investor turned founder. She was an analyst at a VC fund when she started working on weekends to build Foxtale.

Foxtale quickly became a successful D2C brand, reaching a 250 crore ARR within 2 years of its launch.

In our conversation, she explains how her background as an investor helped her become a successful founder and shares her ambitious goals for the future. She talks about her focus on solving for efficacy, the competitive advantages of new-age brands over legacy ones and how she built her team.

Other Ways to Listen:

Apple Podcast | Amazon Music | Google Podcast

Watch the full conversation on YouTube

Additional readings:-

1.Where product reigns supreme: The story of skincare D2C startup FoxTale

2.Battling stereotypes, Romita Mazumdar of Foxtale is now a proud woman entrepreneur

3.How Foxtale is Aiming to Take a Bigger Share in the Skincare Market

4.What Strategy D2C Skincare Brand Foxtale is Following to Dominate In-Person Shopping Experience

5.This woman entrepreneur ditched investment banking to start a D2C skincare startup

Before you go……the analytics only tell me so much, I want to hear what you feel and think about the conversations.

Mail me at ad@thepodium.in with your comments & feedback or if you just want to hear my comments on your startup idea - I love getting your emails!

Until the next founder's thesis📕,

Your host, AD