The Mom who built a new-age brand | The Moms Co.
The Mom who built a new-age brand | The Moms Co.
This episode is an excellent explainer of why the D2C segment is NOT “old wine in a new bottle!”
A passionate mother at heart, Malika Sadani is a banker turned entrepreneur and Mohit Sadani transitioned from consulting to entrepreneurship. Malika’s encounter with a personal crisis motivated her to create The Moms Co., which has now risen to prominence as a leader in the Mom and baby care segment.
The Moms Co. is on a mission to equip the Indian community of mothers with safe, natural, toxin-free products for their babies. The startup is building what in Malika’s own words is “not another FMCG brand but a brand that mothers could trust!”
The startup has recently been acquired by The Good Glamm Group for what is said to be one of the largest D2C deals in this segment.
In this conversation, the husband-wife duo speaks about the genesis of The Moms Co, their journey, and the fundamentals of building a new-age brand.
Other Ways to Listen:
Apple Podcast | Amazon Music | Google Podcast
Additional readings:-
2.Malika Sadani of The Moms Co. reveals her most effective marketing strategies for brand building
4.The Good Glamm group acquires The Moms Co. in one of the largest D2C deals in the segment
Before you go……the analytics only tell me so much, I want to hear what you feel and think about the conversations.
Mail me at ad@thepodium.in with your comments & feedback or if you just want to hear my comments on your startup idea - I love getting your emails!
Until the next founder's thesis📕,
Your host, AD