The 'Seoul'ful Lending App for Bharat | Balance Hero
Video killed the radio star! and smartphones and app store killed the Hello Tunes !
The Korean born Charlie Lee came to India to sell such VAS products like Hello Tunes to Indian telecoms and was extremely successful at it here because back then it was a legit large business opportunity.
But once the smartphones entered the game, Charlie knew it was time to pivot, and pivot he did!. Charlie and his co-founders created Balance Hero which provides finance and lending services like digital loans, wallets and bill payment options to millions of Indians who are underserved or unserved.
I have interviewed several founders but what makes this episode interesting is the story of Charlie, a Korean, who not only understood the pulse of the Indian markets but has also successfully kept his finger on it, making Balance Hero, a leading lending service for millions.
Other Ways to Listen:
Apple Podcast | Amazon Music | Google Podcast
Watch this episode on Youtube:
Additional readings:-
1.MEET THE ENTREPRENEUR FROM GANGNAM WHOSE TRUE BALANCE APP IS TOPPING PLAY STORE IN INDI
2.Balance Hero banks on India's 1.3B with fintech
3.Balancehero India appoints ex-Hero FinCorp exec Jayesh Jain as Group CFO
Read more at:
https://cfo.economictimes.indiatimes.com/news/leadership/balancehero-india-appoints-ex-hero-fincorp-exec-jayesh-jain-as-group-cfo/103583706
Read more at: https://yourstory.com/2016/03/cheolwon-lee-true-balance-korea
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Until the next founder's thesis📕,
Your host, AD