The Serial Founder | The Man Company

“It pays to stay authentic and talk to millennials in the language they understand” - Hitesh Dhingra

Hitesh Dhingra is the founder of The Man Company - an exclusive men-only grooming brand. He is a 4x Entrepreneur who has been a pioneer across various industries. Right from starting an eCommerce site, a dating site & now The Man Company, Hitesh has a proven track record of identifying unmet consumer needs and capturing the early adopters market.

 I was blown away by Hitesh’s uncanny ability to tailor-make products that did not exist in the market before. He built an eCommerce platform almost 10 years ago and he recently started a product line focused on men's grooming!

He shared his journey with us and talked about how to target the millennial market.

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Some of the things he shared :-

• How to bootstrap and save resources. 

• Generating VC Funding. 

• How to connect with the Millenial consumers. 

Additional readings:-

1. After Hours: Hitesh Dhingra, Co-founder, The Man Company

2. Grooming and skincare conversations must be as normal for men as it is for women: Hitesh Dhingra

3. How The Man Company Clocked 3X Growth Using 360-Degree Marketing Campaign

4. Hitesh Dhingra has 8-9 blazers in his wardrobe, finds it odd to pair sneakers with suit

You may be interested in these other stories in the D2C Space:

1. Shantanu Deshpande shared the journey of building India’s leading D2C shaving brand for men - Bombay Shaving Company ($50 mn raised so far)

2. Deep Bajaj shares the journey of scaling up the feminine hygiene D2C brands PeeBuddy & Sirona (majority stake acquired by good glam group for Rs. 100 cr)

3. Mohit and Malika share the journey of scaling up the D2C wellness products brand - The Moms Co (Acquired by Good Glamm Group for $ 67 mn)

4. Anurag Kedia shares the journey of scaling up the premium beauty products D2C brand Pilgrim.

5. Shauravi Malik shares the journey of coming back to India and building the D2C healthy food brand - Slurrp Farm ($10 mn funds raised so far)

Before you go……the analytics only tell me so much, I want to hear what you feel and think about the conversations.

Mail me at ad@thepodium.in with your comments & feedback or if you just want to hear my comments on your startup idea - I love getting your emails!

Until the next founder's thesis📕,

Your host, AD