The Social Content and Gaming Pioneer | Loco
The Social Content and Gaming Pioneer | Loco
For the generation of Indians growing up in the eighties and nineties, cricket was the primary game they played, and this explains the enduring popularity of Cricket events like IPL. The generation currently growing up is more interested in online games like PUBG, and there lies the opportunity to build events and streaming platforms for gaming fans.
In this episode, I spoke with Anirudh Pandita - the founder of the gaming platform Loco and the content company Pocket Aces.
Anirudh is an investment banker who returned to India to build a business around Bollywood content. A first-generation entrepreneur, Anirudh had no prior knowledge of building a business, or as he says “no dinner table knowledge”.
He built Pocket Aces which makes viral video content for young India to be consumed on social media platforms. One of India's leading digital entertainment companies, Pocket Aces’ unique positioning comes from owning distribution and managing exclusive talent. They have 35 million subscribers and clock 700 million video views monthly across social media platforms.
In the quest to not be reliant on social platforms for distribution, Anirudh ended up creating Loco. Loco is India’s leading live-streaming platform for gamers and has raised more than 50 mn dollars to date.
Other Ways to Listen:
Spotify | Apple Podcast | Amazon Music | Google Podcast
Some of the things he shared:-
Changing trends in the content landscape
Launching Dice Media
Hypercasual games becoming short-form experience
Fundraising journey
Additional readings:-
Before you go……the analytics only tell me so much, I want to hear what you feel and think about the conversations.
Mail me at ad@thepodium.in with your comments & feedback or if you just want to hear my comments on your startup idea - I love getting your emails!
Until the next founder's thesis📕,
Your host, AD