The Tech Toy Story | PlayShifu

Playing is the best way for kids to learn- this is what sparked the gamification movement in EdTech. This episode is about the doting father whose educational toys have been teaching kids in 15 countries!

Vivek Goyal is on a mission to make screen time “meaningful”, not mindless, for children.

PlayShifu is a leading AR toy company revolutionizing the world of tomorrow by providing educational play experiences for kids!

PlayShifu designs unique AR-based early-learning games for young kids.  The startup combines physical and digital play patterns in order to engage, entertain, and educate youngsters. This unique approach helped them create hit games that sell like hotcakes across the world!

Vivek talks about discovering product-market fit and taking a modular approach to product development by building platforms instead of stand-alone games. He shares crucial insights about how they scaled their sales and marketing at a global level and the path to hitting $100 mn in revenue.

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Apple Podcast | Amazon Music | Google Podcast

Some of the things he shared:-

• Building the first product

• Balancing tactile and digital

• Pricing plans

• Marketing and branding strategies

Additional readings:-

• A start-up loved by children

• IIT Kharagpur Alumnus Mix Board Games With AR; Bag 7 Lakh Customers Around The Globe

• PlayShifu is turning screen time into family time, launching the first ever Phygital board game

• 40 Countries, 30 Products, 20 Skills: AR Edtech Startup PlayShifu Plans Major Expansion With $17 Mn Series B

  Before you go……the analytics only tell me so much, I want to hear what you feel and think about the conversations.

  Mail me at ad@thepodium.in with your comments & feedback or if you just want to hear my comments on your startup idea - I love getting your emails!

  Until the next founder's thesis📕,

  Your host, AD