Helping publishers monetize content | Conscent

There was an era when no one thought that people would pay to watch movies online! You had free options like Youtube, and piracy was pretty rampant. 

But today -most of you reading this would have subscribed to a video streaming platform like Netflix. 

The business of news and journalism is going through a similar journey - from being free to read to now going behind paywalls. This tectonic shift has already happened in the US with most publishers using paywalls and is increasingly getting adopted in India now.

As we keep saying- in a gold rush, the best way to make money is by selling shovels. 

ConScent is a Delhi-based startup building a full-stack revenue solution for publishers. It provides them with tools to help make the switch to paywalls.

Sunny Sen talks about the publishing landscape and the various ways to monetize content through smart user journeys and better intelligence.

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Apple Podcast | Amazon Music | Google Podcast

Some of the things he shared:-

• The business case of subscriptions

• How to customize paywalls

• Pricing strategy

• How will the publishing industry evolve

Additional readings:-

1. SaaS startup ConScent aims to be a one-stop solution for media houses, OTT players

2. “Micropayments can help publications gain more revenue than advertising”: ConsCent’s Sunny Sen

3. ConsCent.ai unveils its Intelligent E-Reader Solution for Publishers

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